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TRM Show

FORMAT SUMMARY: TRANSITIONS RADIO MAGAZINE – TRM blends a varied pacing of special features, guest interviews, cutting-edge information and practical resources with an eclectic mix of contemporary music. Conversations center on topics of social responsibility and include interviews with best-selling authors and other prominent guests as well as lesser-known experts in their fields. Music crosses over typical industry classifications to provide a wide range of vocals and instrumentals, acoustic and electronic styles, from the familiar to the unique.

HOME STATION DETAILS: TRM airs on KBAC, Radio Free Santa Fe, 98.1 FM & 95.9 FM, broadcasting to central and northern New Mexico, including Santa Fe and Albuquerque. Radio Free Santa Fe is community oriented, addressing an upscale, active and diverse audience. The music mix centers on the best of various categories, including AAA Rock, Jazz, Blues, Reggae, Folk and World music.

WEBSITE/BROADCAST: TRANSITIONS broadcasts each Sunday’s complete show, 24/7, at our website (www.transradio.com), which provides our underwriting sponsors exposure to our new and growing, global audience.

BACKGROUND: TRM and its predecessor show, COSMOSIS (started in February of 1984), were first conceived by creator/producer Alan Hutner. Over the years, the show has become one of the most highly-rated, widely-listened-to specialty radio programs with a large and loyal following in New Mexico. TRM, celebrating 20 years on air during 2004, reflects the ongoing refinements of 2 decades of broadcasting, spanning six stations in New Mexico.

FORMAT DETAILS: Tested and proven, the show format is a unique blend of stimulating talk, special features, guest interviews and practical information. TRM has continually been on the leading edge of what’s new, what’s hot, and what’s not! And the mix with music is what we call WHOLE-BRAIN RADIO, accessing both left and right brain hemispheres. TRM brings forth topics of social responsibility, alternative lifestyle choices and critical issues relevant to a rapidly changing world. The mix offers conversation in palatable, easy to assimilate bites, bridged with alternating music sets.

THE AUDIENCE: The audience demographic/psychographic spans ages 25 - 74, with a core of 35 – 64. Our listeners are well-educated and professionally diverse with above-average incomes. They are concerned about health, the environment, social issues and are dedicated to supporting a positive, sustainable world community. For the most part, they are not interested in formulated, cliched radio (and TV) and are looking for warmth and authenticity in media/entertainment realms. Researcher Paul Ray calls them the “Cultural Creatives” – 55 million U.S. adults bridging “left and right” with a new set of balanced lifestyles and values. They are disenchanted with a world of struggle and conflict and are waking up, taking charge of their lives and making their/our world a better place. Some openly acknowledge their new paradigm leanings while others more cautiously explore this growing, sometimes controversial, phenomenon in the safety of their own homes. They are thoughtful, responsible people who are successful, or want to be so. Their health, well-being, personal growth and desire to have a positive influence in the world around them are the major motivating factors in their lives. They may be active in social causes or seek to become so. They enjoy socially relevant humor and quality entertainment and, while community oriented, generally maintain a global perspective.

“. . . It makes getting up on Sunday mornings a worthwhile adventure, an adventure I’ve been having regularly since the program’s inception.”

“. . . As a consistent listener...I want to share my appreciation for the quality and integrity of your production.”

“. . . We have advertised in local papers but the large majority of our customers express that they heard about the store on your show.”

“. . . The organization of the entire show appeals to one’s innate intelligence.”

“. . . I hear about things I need for bettering my life, things I find practical and useful and fun, things I actually pursue acquiring.”

“. . . I like Alan’s easy-going yet intelligent approach to interviewing and always look forward to the show...a Sunday morning treat!”

“. . . Alan’s ability to get to the core beliefs of his guest is outstanding.”

“. . . Great sense of humor . . . even while addressing serious issues.”

“. . . There’s reason why Alan Hutner has such an extensive and loyal audience . . . he leaves them stimulated, motivated, stretched, amused and enriched.”

“. . . Most enjoyable is the warmth of the hosts, Alan and Elizabeth. Their Heart is so inclusive that I feel I am at a family reunion every Sunday!

• Help create a better world and bottom line!
• Position your business as a leader in the community.
• Attract an exceptionally well-targeted audience for your products/services.
• Support the coverage of important community and global issues.
• Attract the rapidly growing “Cultural Creative” market.
• Expand your customer base.
• Generate additional revenue!
• Enjoy community goodwill and a “positive activist” recognition.

• Sixty-second underwriting/sponsorships [includes some complimentary spots, spotlight and editorial input, depending on availability] = $49
• 90 & 120-second featurettes = $74 & $98
• Bulletin Board Announcements = $22 for 40 words ($.60 per word over 40).
• Spotlights – normally 3-6 minute infomercials [live client interviews], start @ $57. Extended times are considered for quality editorial content.
• Discounts are offered for long-term schedules, prepayment, multiple announcements, and in general based on inventory availability and demand.

1. RealAudio has a feature that detects the capacity of your Internet connection, feeding a digital stream that fits your Internet provider best.
2. In the studio before the streaming is authored we compress, roll-off, and limit the signal so that it is most compatible with RealAudio and the throughput speeds it selects for your dial-up.